CV

B.A. Public Relations | Virginia Tech, Blacksburg, VA

Minors: Marketing & Hospitality and Tourism Management

Professional Experience

Marketing and Communications Specialist at Speedy Glass USA

Remote - Lafayette, CO

March 2025 - Present

• Develop and execute social media strategy to build brand awareness and drive conversions using compelling on-brand content including copy, graphics and videos tailored to different platforms
• Create engaging content for website, social media, email campaigns, and print materials in collaboration with design teams that effectively communicate company value proposition
• Plan and manage a comprehensive content calendar that aligns with business priorities while actively engaging with followers and managing online reputation across all platforms
• Develop/execute multi-channel marketing campaigns promoting regional locations, driving traffic, and enhancing customer experience while supporting sales and brand development
• Support SEO/SEM and lead email marketing and social media advertising initiatives
• Track/analyze marketing performance metrics to assess effectiveness of campaigns and initiatives
• Plan, develop, and implement media outreach/public relations strategies and initiatives
• Act as key point of contact for media relations and public communication efforts
• Support senior leaders and stakeholders to plan, research, write, edit, and distribute internal communications including newsletters, emails, intranet content, employee-facing print material, executive communications, and presentations

Marketing Specialist at Excel Truck Group

Roanoke, VA

November 2022 - March 2025

• Managed content planning and automation for all digital and print outlets including website, email, social media, newsletter publication, and more driving brand awareness and community engagement
• Developed extensive level of written materials intended for media and press support including press releases, articles, multi-media presentations and speeches
• Created communications strategies for executive team and hiring team
• Recommended, implemented, and maintained company website design and operation with a focus on SEO
• Implemented new display and search ad campaigns and managed ad spend allocation for two brands
• Create, manage, and update internal and external marketing and communications needs for 12 locations
• Orchestrated monthly data reports and competitive analysis on marketing assets and maximized
• campaign performance to determine advertising ROI, KPIs and opportunities for additional revenue,
• including content budget recommendations and lead generation support
• Coordinated participation for and represent company at industry events, create public relations campaigns, and awards applications
• Utilized graphic design skills to create original graphics, videos, images and other visual assets for print and digital marketing materials
• Conducted continuous market research and analysis of industry and competitive trends

Product Development Specialist at Uttermost

Rocky Mount, VA

June 2018 - November 2022

• Developed and managed website content, SEO, and brand development for all product categories
• Spearheaded editorial campaigns for website, blog, and catalog to promote sales
• Developed and edited promotional materials for national and international sales teams
• Print and digital marketing materials for industry events, trade shows, and awards applications
• Coordinated with web developers to create an internal graphics system for thousands of product images
• Served as administrative liaison for sales team, product designers, domestic/overseas distributors,
• vendors, and suppliers for multiple product areas across two brands
• Budget management and expense tracking for the art department
• Coordinated executive communications strategies

Editorial Content Marketing Intern at Virginia Tech's College of Liberal Arts and Human Sciences

Blacksburg, VA

January 2018 - May 2018

• Create and manage digital editorial content for CLAHS
• Oversee content planning and scheduling for CLAHS
• Produce, edit, and proofread web pages and public facing content
• Assist with site map creation and new website content brainstorming

Marketing Communications Intern at Edward Via College of Osteopathic Medicine

Blacksburg, VA

September 2017 - December 2017

• Assist with new website management and content creation
• Collaborate with faculty and staff to implement updated biographies
• Develop and schedule creative content for social media channels

Key Competencies

Digital marketing, print marketing, content creation, content management, SEO, web development, data analytics, email marketing, social media, product management, public relations, internal communications, event coordination, brand management, vendor management, market research, writing, editing, and photography

Program Knowledge