CV

B.A. Public Relations | Virginia Tech, Blacksburg, VA

Minors: Marketing & Hospitality and Tourism Management

Professional Experience

Communications Manager at EFAA (Emergency Family Assistance Association)

Boulder, CO

July 2026 - Present

• Collaborate across the organization to develop, implement, and evaluate an annual communications plan that advances donor, volunteer, and program engagement priorities
• Serve as primary content creator and editor for all organizational communications, including newsletters, direct appeals, email marketing, impact reports, digital campaigns and ads, annual reports, event materials, outreach collateral, stakeholder storytelling, and blog content
• Lead organizational branding and messaging strategy, including the development and maintenance of consistent print and digital brand assets and merchandise
• Design and execute digital marketing strategies across website, SEO, and social media platforms (Facebook, Instagram, X/Twitter, LinkedIn, and YouTube), supported by external design, development, and marketing vendors
• Manage website content strategy and administration, including writing, editing, and publishing updates in collaboration with internal departments to ensure accuracy and alignment
• Oversee earned media and public relations strategy, including media relations, press releases, public service announcements, and editorial outreach to increase visibility and community awareness
• Lead print, radio, and digital advertising initiatives, from strategy and concept development through execution and design coordination
• Build and maintain a comprehensive communications library of storytelling assets, including participant stories, photography, and video content, in partnership with contracted creatives
• Develop and implement strategic messaging that advances advocacy initiatives and positions the organization as a trusted local thought leader on poverty and family homelessness

Marketing and Communications Specialist at Speedy Glass USA

Remote - Lafayette, CO

March 2025 - July 2026

• Led social media strategy, content development, and performance analysis across multiple platforms, increasing brand engagement and conversions by 27% month-over-month within the first year.
• Developed and executed integrated marketing campaigns across web, email, print, and paid social channels to drive traffic, strengthen brand awareness, and support business growth.
• Created compelling, on-brand content - including website copy, social media, email marketing, graphics, video, and print collateral - that effectively communicated brand messaging and enhanced the customer experience.
• Planned and managed a strategic content calendar aligned with business priorities while actively managing community engagement and online reputation across digital platforms.
• Supported SEO/SEM initiatives and oversaw email marketing and paid social advertising campaigns to improve reach, lead generation, and campaign performance.
• Tracked, analyzed, and reported on marketing performance metrics, using data-driven insights to optimize campaign effectiveness and inform future strategy.
• Served as the primary marketing and communications contact for 28 locations across the Western U.S., managing localized marketing requests, digital business listings, and ensuring brand consistency across all markets.
• Developed and executed public relations strategies, served as the primary media contact, and created external communications that more than doubled earned media placements during my first year.
• Led internal communications strategy by researching, writing, editing, and distributing executive communications, newsletters, emails, presentations, intranet content, and employee-facing materials that supported company-wide initiatives.

Marketing Specialist at Excel Truck Group

Roanoke, VA

November 2022 - March 2025

• Managed content strategy, planning, creation, and performance tracking across website, email, social media, newsletters, and print marketing, driving measurable growth in brand awareness, audience engagement, and follower count.
• Developed and maintained company website, implementing SEO best practices, optimizing user experience, and executing website updates to improve search visibility and lead generation.
• Planned, launched, and optimized display, search, and digital advertising campaigns across two brands, increasing Google Ads conversion rates by 7% within the first month while strategically managing advertising budgets.
• Produced executive communications, press releases, articles, speeches, presentations, and other written content that supported company initiatives and doubled earned media placements in 2024.
• Led public relations initiatives by coordinating media outreach, industry events, award submissions, and community engagement opportunities that strengthened brand visibility and credibility.
• Served as the primary marketing and communications resource for 12 locations, managing internal and external marketing requests while ensuring consistent brand messaging across all channels.
• Created communication strategies and messaging for executive leadership and recruiting initiatives, supporting organizational goals and employee engagement.
• Utilized graphic design skills to produce original digital and print marketing assets - including social graphics, videos, presentations, and promotional materials - that enhanced campaign performance and brand consistency.
• Monitored campaign performance through monthly reporting, competitive analysis, and KPI tracking, providing strategic recommendations to maximize ROI, improve lead generation, and identify new growth opportunities.
• Conducted ongoing market research and competitive analysis to identify industry trends, uncover opportunities, and inform data-driven marketing and communications strategies.

Product Development Specialist at Uttermost

Rocky Mount, VA

June 2018 - November 2022

• Managed website content, SEO, and brand development for hundreds of products across six product categories for two brands, improving online visibility and supporting product marketing initiatives.
• Led editorial planning and content creation for websites, blogs, and product catalogs, developing campaigns that aligned with sales and marketing objectives.
• Created and edited marketing collateral, sales materials, and visual assets for domestic and international sales teams, trade shows, industry events, and award submissions.
• Collaborated with web developers to design and implement an internal graphics management system, streamlining the organization and maintenance of thousands of product images.
• Served as the primary liaison between sales teams, product designers, domestic and international distributors, vendors, and suppliers, ensuring seamless cross-functional communication and project execution.
• Coordinated executive communications and supported leadership initiatives through the development of presentations, messaging, and internal communications materials.
• Managed departmental budgets, tracked expenses, and supported resource planning for the creative team.

Editorial Content Marketing Intern at Virginia Tech's College of Liberal Arts and Human Sciences

Blacksburg, VA

January 2018 - May 2018

• Created, managed, and maintained digital editorial content for CLAHS, ensuring accuracy, consistency, and alignment with organizational messaging
• Oversaw content planning, scheduling, and publication to support timely and strategic communications
• Wrote, edited, and proofread web pages and public-facing content to ensure clarity, quality, and brand consistency
• Supported website structure development, including sitemap creation and content strategy brainstorming for new pages and initiatives

Marketing Communications Intern at Edward Via College of Osteopathic Medicine

Blacksburg, VA

September 2017 - December 2017

• Assisted with website management and content creation for new site development and updates
• Collaborated with faculty and staff to develop, revise, and implement updated biographies
• Created and scheduled engaging content for social media channels to support audience growth and brand consistency

Key Competencies

Campaign Development & Project Management | Content Strategy, Creation & Management | SEO, Website Planning & Analytics | Email Marketing & Social Media Management | Public Relations & Media Writing |Internal Communications | B2B/B2C Strategy | Brand & Vendor Management | Graphic Design

Program Knowledge