Print Marketing

In addition to strengthening and diversifying digital channels, I have continued to develop traditional print communications for customers, businesses, and both prospective and current employees.

Direct Mail

I have supported the planning and execution of direct mail marketing initiatives designed to increase customer engagement, drive awareness, and support business objectives.

Key Responsibilities:

Designing direct mail creative, including postcards and promotional mailers, aligned with brand standards and campaign goals
Collaborating with external vendors to manage production, printing, and mailing logistics for large-scale distribution
Developing targeted messaging and layouts tailored to specific customer audiences and campaign objectives
Coordinating mailing schedules to align with seasonal promotions, business priorities, and marketing campaigns
Ensuring accuracy of customer lists, formatting, and distribution requirements to support successful campaign delivery
Tracking and supporting performance measurement of direct mail efforts to evaluate engagement and effectiveness
Partnering with marketing and operations teams to integrate direct mail into broader omni-channel campaigns
Managing revisions and approvals to ensure quality control and brand consistency across all materials

Excel Equipment Postcard

New Truck Sales Postcard

Holiday Party Postcard Invitation

Print Advertisements

I have supported the planning and execution of print advertising initiatives designed to increase brand visibility, drive product awareness, and support measurable sales growth.

Key Responsibilities:

Conceptualizing and designing print advertisements for catalogs, industry publications, and promotional campaigns to support business objectives and brand consistency
Developing and producing bi-monthly Excel Truck Group catalogs distributed to over 76,000 customers, ensuring high-quality design, accuracy, and alignment with marketing strategy
Designing and executing billboard advertising, including high-visibility placements near major interstate corridors (I-77 & I-85 in Charlotte, NC) resulting in an estimated 352,488 weekly impressions
Creating targeted print marketing materials such as product feature pages and promotional inserts that contributed to a 76% increase in parts unit sales during campaign periods
Supporting post-campaign performance analysis to evaluate impact on sales and overall marketing effectiveness, including a 32% increase in unit sales following promotional activity valued at approximately $389,000
Designing advertisements for industry trade publications and external media outlets from concept through final production
Collaborating with vendors, printers, and internal stakeholders to manage production timelines, quality control, and distribution logistics
Ensuring all print advertising adhered to brand standards, messaging consistency, and campaign objectives across multiple channels