Event Coordination

I’ve applied my knowledge of hospitality, event management, and marketing strategy to support a wide range of initiatives, including company events, trade shows, conferences, sales enablement, and go-to-market (GTM) launches. This has involved helping plan and execute engaging, brand-aligned experiences that strengthen industry presence and customer relationships.

GTM Strategy

New Location Openings

I have supported go-to-market (GTM) strategy execution for new location openings at Excel Truck Group and Speedy Glass, helping ensure each launch is cohesive, well-coordinated, and aligned with brand standards. This work has involved collaborating across marketing, operations, and leadership teams to successfully introduce new locations to their local markets through integrated campaigns that combine digital, print, and public relations efforts. My role has focused on ensuring strong community visibility, consistent messaging, and a seamless customer-facing launch experience from planning through execution.

Key Responsibilities:

  • Coordinated GTM strategy execution for new location openings across multiple markets
  • Planned and managed grand opening events, including logistics, timelines, and on-site execution
  • Built and maintained vendor relationships for signage, printing, promotional items, and event services
  • Designed and coordinated production of marketing collateral, including flyers, banners, direct mail, and in-store materials
  • Updated and managed digital business listings (Google Business Profile, website locations pages, directories, etc.) to ensure accuracy and SEO alignment
  • Developed and distributed press releases and supported media outreach to generate local coverage and awareness
  • Supported local PR initiatives, including community partnerships, sponsorships, and event invitations
  • Collaborated with internal stakeholders to align messaging, promotions, and launch timelines across departments
  • Assisted with paid and organic digital campaign rollouts to support opening awareness and traffic generation
  • Conducted post-launch performance tracking and reporting to evaluate engagement, traffic, and campaign effectiveness

Trade Shows | Conferences

I have experience supporting trade show and conference planning from both a strategic and execution standpoint, helping ensure a cohesive and professional brand presence at industry events.

Key Responsibilities:

  • Coordinating event logistics, timelines, and project plans to ensure seamless execution from planning through post-event follow-up
  • Managing vendor relationships for booth design, signage, promotional materials, giveaways, and event services
  • Developing booth graphics, branded collateral, and marketing materials to support consistent brand presence
  • Supporting pre-event marketing campaigns, including invitations, digital promotions, and audience outreach
  • Assisting with on-site event execution, setup coordination, and real-time troubleshooting
  • Capturing and organizing event content for post-event marketing and PR use
  • Supporting lead generation efforts through event engagement strategies and follow-up communications
  • Collaborating with internal teams to align messaging, sales objectives, and event goals
  • Evaluating event performance through lead tracking, engagement metrics, and post-event reporting

Retractable Banner Designs

South Carolina School Bus Trade Show Video

Excel Truck Group Hiring Video

Uttermost 45th Anniversary Celebration History Wall

Customer Events

I have supported the planning and execution of customer-focused events designed to strengthen relationships, enhance brand loyalty, and create meaningful in-person experiences.

Key Responsibilities:

  • Coordinating event logistics, timelines, and planning details to ensure smooth execution from start to finish
  • Managing vendor relationships for catering, venues, signage, promotional materials, and event support services
  • Developing branded event materials, including invitations, signage, handouts, and on-site collateral
  • Supporting invitation outreach, RSVP tracking, and customer communication prior to events
  • Assisting with day-of event execution, including setup coordination and attendee support
  • Collaborating with internal teams to align event goals with marketing, sales, and customer engagement objectives
  • Creating promotional materials and communications to drive attendance and awareness
  • Capturing event content for post-event marketing, PR, and customer follow-up
  • Supporting post-event engagement efforts to strengthen relationships and encourage ongoing customer loyalty

Customer Event Collateral

Customer Go-Karting Event Invitation

Customer Golf Event Scorecard

Sales Materials

I have developed a wide range of sales support materials designed to equip teams with the tools needed to effectively communicate value and drive revenue growth.

Key Responsibilities:

  • Creating presentations, pitch decks, and sales enablement materials to support customer conversations and business development efforts
  • Designing product sheets, brochures, and digital assets tailored to specific audiences and market segments
  • Developing customized marketing collateral aligned with product positioning, customer needs, and brand standards
  • Collaborating closely with sales teams to identify needs and ensure materials support real-world selling scenarios
  • Updating and refining sales materials based on feedback, performance insights, and evolving business priorities
  • Supporting both domestic and international sales teams with consistent, high-quality resources
  • Ensuring accuracy and consistency across all sales collateral, messaging, and visual branding
  • Organizing and maintaining sales content libraries for easy access and efficient use by internal teams

Sales Blitz Bundle - Roanoke 2023