Digital Marketing
I bring a strong understanding of both B2B and B2C marketing, with a focus on creating multi-platform digital content and using data-driven insights to build and optimize effective campaigns.
Web Content Development
I have experience developing and managing website content strategies that strengthen brand presence, improve search visibility, and enhance the overall user experience across multiple organizations.
Key Responsibilities:
- Craft SEO-focused marketing copy for hundreds of products across multiple brands, strengthening product messaging and improving online discoverability
- Develop and manage website content that supports marketing, sales, and customer engagement objectives while maintaining brand consistency
- Collaborate with web developers to create, update, and launch website pages, including supporting new website initiatives following business acquisitions and expansions
- Create and manage blog content strategies that support SEO initiatives, increase website traffic, and position organizations as trusted industry resources
- Plan and optimize website content architecture to improve navigation, user experience, and search engine performance
- Conduct website content audits and identify opportunities for SEO growth, content expansion, and improved customer journeys
- Develop strategic website roadmaps that outline new service pages, thought leadership content, and long-term content growth opportunities
- Partner with cross-functional teams to ensure website content remains accurate, relevant, and aligned with evolving business priorities
- Support ongoing website maintenance and optimization through content updates, performance reviews, and continuous improvement initiatives
Uttermost & Revelation by Uttermost Digital Product Listings
Excel Truck Group Website Banners
Video Creation
New Excel Truck Group Dealership Announcement Video
Speedy Glass Blog Posts
Your Winter Visibility and Windshield Safety Checklist: How to Prepare Your Vehicle for Holiday Travel
Clear visibility is one of the most important parts of safe winter driving, especially during holiday travel. This guide explains how to perform a proper visibility check, identify windshield damage, maintain your wipers, and prepare your vehicle before a long trip. You’ll also learn why windshield care is crucial for ADAS-equipped vehicles and when to schedule professional repair.
Speedy Glass USA Technician Gabriel Duran to Compete at 2025 Auto Glass Week
Recognized for his skill, consistency, and growth, Duran will represent Speedy Glass USA on the national stage this September.
Glass Now, Pay Over Time: Flexible Payment Options with Affirm™
When you’re faced with unexpected vehicle glass repairs or investing in a residential glass project, figuring out how to pay shouldn’t add to the stress. That’s where Affirm comes in.
Speedy Glass Opens 28th Location, Expanding Service to Milwaukie, Oregon
As demand grows, Speedy Glass USA expands to bring its trusted automotive, residential, and commercial glass services to a new community in the greater Portland metro area.
Digital Paid Ad Management
I have experience leveraging marketing analytics and paid digital advertising to measure performance, optimize campaigns, and support data-driven decision-making across multiple marketing channels.
Key Responsibilities:
- Develop, manage, and optimize Google Ads and Meta advertising campaigns to increase conversions, generate qualified leads, and maximize ROI
- Manage digital advertising budgets and strategically allocate ad spend based on campaign performance and business priorities
- Increase Excel Truck Group's Google Ads conversion rate by 7% within the first month of campaign management while maintaining a low cost per acquisition (CPA)
- Execute targeted recruiting campaigns, achieving Excel Truck Group's first successful hire through Facebook advertising
- Produce monthly marketing performance reports and dashboards, analyzing KPIs across websites, paid advertising, email marketing, social media, and other digital marketing channels
- Evaluate campaign effectiveness and identify opportunities to improve ROI, lead generation, and revenue growth through data-driven recommendations
- Maintain CRM systems to support lead management, customer communications, and marketing reporting
- Conduct competitive analysis and market research to inform audience targeting, campaign strategy, and budget allocation
- Collaborate with cross-functional teams to translate marketing analytics into actionable insights that support business objectives
Excel Truck Group Facebook Ad
Social Media Management
I have experience developing and executing social media strategies that strengthen brand awareness, increase audience engagement, and support broader marketing and communications objectives across multiple industries.
Key Responsibilities:
- Develop comprehensive social media strategies aligned with organizational goals, brand messaging, and campaign priorities
- Plan, create, and manage content calendars that ensure consistent, timely, and strategic publishing across all platforms
- Write engaging, platform-specific copy tailored to audiences on Facebook, Instagram, LinkedIn, and Google Business Profile
- Design original visual content, including graphics, photography, video, reels, and other multimedia assets that strengthen brand identity and increase engagement
- Coordinate social media campaigns that support product launches, public relations initiatives, events, recruiting, and community engagement efforts
- Schedule, publish, and manage content across multiple social media platforms while maintaining a consistent brand voice and visual identity
- Monitor community engagement by responding to comments, messages, and customer interactions while supporting online reputation management
- Track and analyze key performance metrics, including reach, engagement, follower growth, conversions, and click-through rates, to evaluate campaign success
- Use performance insights and audience data to refine content strategy, optimize publishing schedules, and improve campaign effectiveness
- Collaborate with cross-functional teams to ensure social media initiatives support broader marketing, communications, and business objectives
Excel Truck Group
Facebook and Instagram growth from December 2022 - March 2025 (full management period)
| Reach | 3.7 Million - 220.6% increase | 22.2K - 137% increase |
| Content Interactions | 357.9% increase | 100% increase |
| Link Clicks | 334.8% increase | 100% increase |
| Followers | 10,500 | 268 |
Facebook and Instagram growth from February 2025 - March 2025 (last month of management)
| Views | 841K - 2.5% increase | 10.3K - 59% increase |
| Reach | 3.9% increase | 62.7% increase |
| Interactions | 43% increase | 35.7% increase |
| Follows | 13.6% increase | 200% increase |
Facebook & Instagram Graphic Examples:
LinkedIn growth from February 2024 - March 2025 (full management period)
| Page Views | 25.9% increase |
| Unique Visitors | 20.1% increase |
| Followers | 63.2% increase |
LinkedIn Graphic Examples:
Speedy Glass
Facebook and Instagram growth ffrom April 2025 - June 2026 (full management period)
| Views | 3.1 Million - 673.9% increase | 612.8K - 100% increase |
| Engagements | 76.3% increase | 100% increase |
| Link Clicks | 336.6% increase | 100% increase |
| Published Posts | 207% increase | 100% increase |
Facebook & Instagram Graphic Examples:
LinkedIn growth from May 2025 - June 2026 (full management period)
| Page Views | 54.8% increase |
| Unique Visitors | 43.5% increase |
| Followers | 22% increase |
LinkedIn Graphic Examples:
Mobile App & SMS Marketing
I have experience developing and managing mobile app and SMS marketing initiatives that increase customer engagement, promote offers, and support broader marketing campaigns through personalized, timely communications.
Key Responsibilities:
- Develop and execute mobile marketing strategies that support customer engagement, retention, and promotional initiatives
- Create, schedule, and manage hundreds of in-app promotions, push notifications, and SMS campaigns aligned with marketing calendars and business priorities
- Write compelling, action-oriented copy that encourages customer interaction and drives conversions
- Design visual assets to support in-app promotions and mobile marketing campaigns while maintaining brand consistency
- Coordinate mobile campaigns with email, website, social media, and print initiatives to create an integrated customer experience
- Segment audiences and tailor messaging to maximize relevance and campaign performance
- Track engagement metrics, campaign performance, and customer behavior to optimize future mobile communications
- Collaborate with cross-functional teams to align mobile marketing initiatives with organizational goals and promotional strategies
- Maintain mobile content calendars to ensure timely delivery of seasonal campaigns, product promotions, and company announcements
Excel Truck Group Mobile App Promotions
Email Marketing
I have experience developing and executing email marketing strategies that strengthen customer relationships, increase engagement, and support sales, marketing, and communications objectives through targeted, data-driven campaigns.
Key Responsibilities:
- Develop and execute email marketing campaigns that align with promotional calendars, business priorities, and customer lifecycle goals, supporting high-volume outreach
- Create compelling email copy and coordinate branded visual assets that drive engagement and encourage action across promotional and informational campaigns
- Build, schedule, test, and deploy email campaigns to targeted customer segments using CRM and email marketing platforms, contributing to 5.6 million total email sends between January 2023 and March 2025 (compared to 2.1 million sends between January 2022 and December 2022)
- Develop audience segmentation strategies to deliver relevant, personalized messaging based on customer interests and behaviors
- Coordinate email campaigns with website, social media, mobile, print, and paid advertising initiatives to create a cohesive omni-channel marketing experience
- Monitor and analyze campaign performance, including open rates, click-through rates, and conversions, contributing to an increase in email open rate from 18% (Nov 2022) to 26% (Mar 2025), exceeding the transportation services industry average of 20.8%
- Conduct A/B testing on subject lines, content, calls to action, and send times to continuously improve engagement and performance
- Maintain email marketing calendars to ensure consistent communication and timely execution of promotions, announcements, and customer updates
- Ensure compliance with email marketing best practices, brand standards, and data privacy requirements
- Collaborate with cross-functional teams to support promotions, product launches, events, and customer communications at scale
