Public Relations

My passion for writing and communication has shaped both my education and career path. A strong interest in storytelling and public communications, combined with my academic experience, has given me a solid foundation in public relations principles and campaign development. Over time, I’ve built a practical understanding of how strategic messaging and thoughtful storytelling can shape perception, strengthen brands, and support broader organizational goals.

Media Relations

I have experience supporting media relations efforts across both industry and local markets, serving as a key point of contact for external communications and earned media outreach. My work has focused on building brand visibility and credibility through strategic storytelling and proactive outreach to media outlets.

Key Responsibilities:

  • Press releases announcing company news, openings, initiatives, and milestones
  • Media advisories and outreach coordination for events and announcements
  • Thought leadership articles and contributed content for industry publications
  • Earned media strategy and execution to increase brand visibility and credibility
  • Primary media contact responsibilities, managing incoming inquiries and interview requests
  • Development of external communications aligned with brand voice and messaging
  • Coordination of media coverage for events, openings, and campaigns
  • Relationship building with local and industry journalists and media outlets

At Excel Truck Group, these efforts contributed to more than doubling press placements in 2024, strengthening regional and industry visibility. At Speedy Glass, I executed PR initiatives and served as the primary media contact, driving similar growth in earned media and more than doubling press placements within the first year.

Speedy Glass Media Placements

Speedy Glass Great Falls, MT - Project Hunger Coverage

I supported the Speedy Glass Project Hunger initiative in Great Falls by helping coordinate and amplify its outreach through strategic public relations efforts. This included developing and distributing press materials, supporting local media engagement, and promoting the initiative through digital channels to increase community awareness and participation. Through targeted outreach to local media outlets and coordinated storytelling efforts, the campaign successfully gained meaningful media coverage, helping elevate visibility for the cause and strengthen community involvement in addressing food insecurity.

Speedy Glass Milwaukie, OR - Grand Opening Article

I supported the launch of the Speedy Glass Milwaukie, OR location through coordinated go-to-market efforts designed to build local awareness and drive engagement. This included assisting with the development of press materials, supporting media outreach, and executing digital and social media campaigns to promote the opening. These efforts helped generate local visibility and supported a successful introduction of the new location to the community.

Auto Glass Week™ Announcement

I supported the development and promotion of a major milestone announcement highlighting Speedy Glass’s first apprenticeship program graduate advancing to compete in Auto Glass Week™ 2025. This included assisting with press release creation, coordinating media outreach, and amplifying the announcement across digital and social channels to maximize industry visibility. The campaign helped showcase the strength of the company’s apprenticeship program, reinforce its commitment to workforce development, and generate positive earned media attention within the auto glass industry.

Breakup Season in Alaska

I supported a public relations initiative with a local Alaska news station to position Speedy Glass as a trusted authority on safe driving and auto glass repair during the winter breakup season. This included developing key messaging, coordinating interview preparation, and contributing expert insights to help educate the public on seasonal road hazards and the importance of timely glass repair. The resulting media coverage helped establish Speedy Glass as a go-to local resource for driver safety information while strengthening brand credibility and community trust during a high-risk time of year.

Excel Truck Group Press Release

Digital Campaigns

I have experience developing and executing digital and social media campaigns that directly support public relations initiatives and strengthen overall brand visibility.

Key Responsibilities:

  • Creating and managing social media campaigns to amplify press releases, media coverage, and company announcements
  • Developing coordinated content strategies across platforms to ensure consistent messaging between PR, digital, and brand communications
  • Repurposing earned media placements into digital content to extend visibility and campaign lifespan
  • Supporting event-driven PR campaigns through pre-event promotion, live coverage, and post-event recaps
  • Aligning social media calendars with PR timelines to maximize impact and message consistency
  • Monitoring engagement and performance metrics to evaluate campaign effectiveness and inform future strategy
  • Collaborating with internal teams to ensure alignment between PR initiatives, marketing goals, and brand voice

Excel Truck Group - Rock Hill Grand Opening Week Social Media Campaign

#MotorhomeMonday Social Media Campaign

#WabashWednesday Brand Collaboration Social Media Campaign

Distracted Driving Awareness Month 2024 Social Media Campaign

Uttermost Digital Customer E-Newsletter

Award Nominations

I have experience supporting award nominations and recognition programs that highlight organizational achievements and strengthen brand credibility within industry and local markets.

Key Responsibilities:

  • Researching and identifying relevant industry awards, “Best of” programs, and local recognition opportunities
  • Writing and submitting award nominations that effectively showcase company achievements, initiatives, and impact
  • Gathering supporting materials such as metrics, project details, testimonials, and campaign examples
  • Collaborating with internal teams and leadership to develop compelling submission content
  • Coordinating deadlines, requirements, and submission processes for multiple award programs
  • Supporting “Best of” community voting campaigns to increase visibility and participation
  • Aligning award submissions with broader PR and marketing initiatives to maximize brand exposure
  • Tracking results and recognition outcomes to inform future submissions and strategy

Speedy Glass Award Wins & Nominations

ARTS Awards Submission 2022

Internal Communications

I have led and supported internal communications strategies designed to improve employee engagement, ensure alignment across teams, and support organizational initiatives at both Speedy Glass and Excel Truck Group.

Key Responsibilities:

  • Led internal communications strategy by researching, writing, editing, and distributing executive communications, company-wide emails, newsletters, presentations, intranet content, and employee-facing materials to support key initiatives and organizational alignment
  • Produced quarterly internal print newsletters distributed to over 800 employees, highlighting company updates, achievements, and operational news at Excel Truck Group
  • Partnered with leadership and HR teams to craft messaging for organizational announcements, change communications, and employee engagement initiatives
  • Ensured consistency in tone, branding, and messaging across all internal communication channels and materials
  • Supported cross-departmental communication needs by translating complex information into clear, employee-friendly messaging
  • Assisted in strengthening company culture through storytelling, recognition content, and internal campaign development

December 2023 Employee Newsletter

ADP - Excel Employee Portal Dashboard