Print Marketing

In addition to helping strengthen and diversify digital channels, I have maintained creation of traditional print communications intended for customers, businesses, and both potential and current employees.

Direct Mail

Measurable Results

Designed artwork and collaborated with a direct mail vendor to send thousands of postcards to customers between November 2022 - November 2023

New Truck Sales Postcard

Holiday Party Postcard Invitation

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Measurable Results

Achieved 352,488 total weekly impressions for billboard design installed near the intersection of primary Charlotte, North Carolina interstates I-77 & I-85 (estimation via Adams Outdoor Advertising)
Drove a 76% increase in part units sold between January - February 2023 and a 32% increase in part units sold post promotion with creation of parts 4-pager (total value of promotions approximately $389,000)
Conceptualized and executed print advertisements for bi-monthly catalogs sent to over 76,000 customers